The client came with an idea for a children's fashion brand that was different from the usual: for children who don't want clothes with sweet animals, but clothes inspired by street wear, "distressed" and with nastier designs (but always without exaggerating ...).The client also had clear ideas about the name, two children, one good and one mischievous as a mascot, with the acronym T&T reminiscent of TNT: for explosive children.
Initially, the brand and a moodboard were designed to find investors ready to produce the collection. Once the funds were raised I started with the design of illustrations and pictograms and with the graphics of the clothing items. Subsequently, the stand for Pitti Immagine, brochures, catalogs and various gift gadgets were designed for the launch of the brand.
Here is a collection of some of the many vector illustrations and pictograms created to then be transferred onto fabric, using most of the possibilities offered by the tailoring technique: printing, allover, embroidery, patches of various tactile materials etc.
