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    The custom-designed vending machine equipped with touch sensors that measure a person’s heart rate to determine how much they’re sweating, dispen… Read More
    The custom-designed vending machine equipped with touch sensors that measure a person’s heart rate to determine how much they’re sweating, dispenses a free Gatorade to individuals that work out the hardest. Read Less
    Published:
Agency: TBWA Toronto 
Executive Creative Direction: Allen Oke 
Creative Direction: Rodger Eyre, Gerald Kugler
Art Direction: Guilherme Bermejo 
Copywriting: Nick Doerr
Industrial Designer & 3D Artist: Murilo Maciel  
Designers: Murilo Maciel, JP De Leon