is a Taiwanese dessert Brand. Its name is a portmanteau of the words"fusion" and "house".The first two letters"Fu"also the chinese phoneticize of "福"， which means happiness. The brand is aimed at combining the traditional asian flavour with the contemporary promoting strategy.
- In the logo design, I integrated the english letter "F" and "H" with the chinese character"福".
- The holy circle and solid circle represent the "yin" and "yang" respectively.
- According to the linear graphic elements, the shorts lines also symblize "sky" and "ground" in Asian culture. It also remind of traditional weaving patterns.