Boeing 2013 Annual Report
The following is a selection of spreads from my 68 page Boeing 2013 Annual Report for Art Direction class. I chose to do Being because I felt as though their sleek and highly professional appearance and attitude reflected my own. However, my design style is not normally sleek and clean cut. I like to make things messy and jagged on purpose - certainly not traits of a major aeronautical company - which is why I thought this would be a good challenge. I had to set my own strict rules and consistency throughout the entire piece, utilize color and photos much more conservatively than I normally would, and always keep the integrity of Boeing's brand and name in the front of every design deccision I made. At times the challenges I had to overcome were difficult and stumping. However, I feel as though I surprised myself with my own work and am enormously proud that I challenged myself to step out of my comfort zone and succeeded according to my peers, professor, and myself.
The first section includes the Letter from the CEO and the Table of Contents
The following sections are examples of Copy Design
The last and longest section are the Number and Graphs