THE PROJECT
This was a school project for the 'Brand Design' course as a part of my Masters in Design degree. The objective was to create a brand identity for the city of Ghent in Belgium.
This was a school project for the 'Brand Design' course as a part of my Masters in Design degree. The objective was to create a brand identity for the city of Ghent in Belgium.
INSPIRATION
The most recognizable icons of the city are three medieveal towers that overlook the old city centre of Ghent.
The most recognizable icons of the city are three medieveal towers that overlook the old city centre of Ghent.
CUBERDON
Another unique item from the city is a cone shaped candy filled with liquid fruit jelly, It's called Cuberdon, or Ghent's Nose.
Another unique item from the city is a cone shaped candy filled with liquid fruit jelly, It's called Cuberdon, or Ghent's Nose.
LOGO
The shape is inspired by the Three Towers and the colors by the Cuberdon.
The shape is inspired by the Three Towers and the colors by the Cuberdon.
