Realkom, a major fully integrated textile and denim company in Turkey, whose clients include Zara, Pull&Bear, Next, Scotch&Soda, Only, Jack & Jones and Bershka commissioned Organizma Brand Communications Agency to create a film showcasing different denim styles the company produces for upcoming season.
Initially, our main task was to design some printed display units for the Client's booth at a Trade Show in Europe. Then, the Agency team suggested Realkom to turn this print project into an audio-visual communcation to get a more impactful outcome.
Aside from re-designing company brochure and posters for the trade show, we have come up with an idea to demonstrate products' features in a captivating and integrated way: A video, not only to showcase the products, but also strategically position Realkom with a Brand Theme: “Your Life. Your Denim. Dance to your own Rhythm.”
The client embraced this "campaign" idea, gave us a go-ahead and shipped the denims to our office in New York. The client also let the Agency team handle the production from a to z in NY without their physical presence in NY. On behalf of the client, we have meticulously managed the whole process online through internet from casting to music, from shooting to editing.
The Denim Video that we've created featured a diverse group of highly talented dancers from New York. As for the music score, we've then collaborated with a hip and sought-after subway band called “Lucky Chops” by using the band’s instrumental rendition of Ariana Grande’s hit song titled “Problem” from the band’s upcoming album. The band currently performs at various NY music venues as well as NY Subway and has an exponentially growing fan-base from around the world.
The end result of the project was a total success on both ends. During the production, the Agency has also suggested organizing a photo-shoot with the cast, which succumbed to producing large format posters for the trade show booth as an integral part of the campaign.
