• Add to Collection
  • About

    About

    Taf is a term for coffee amateurs in Greece, known for it’s expertise and longterm experience in high quality coffee. Typical organization could … Read More
    Taf is a term for coffee amateurs in Greece, known for it’s expertise and longterm experience in high quality coffee. Typical organization could not function without coffee that’s why it was chance for us to redesign a range of Taf objects. Our approche was typical in the sense that we did not reinvent something from zero but rather we traveled back to zero, the architypical. Meaning that we have cleared the surface and rediscovered a somehow existing solid brand structure corresponding and evoking, in our perspective, the ethical and non compromising attitude towards coffee Taf is researching. Read Less
    Published:
 
 
Taf is a standard for coffee hedonists in Greece, known for its expertise and longterm experience in high quality coffee. Typical organization cannot be typical without coffee, that’s why it was a chance for us to redesign a range of Taf objects. Our approach was typical in the sense that we did not reinvent something from zero but rather we traveled back to zero; the archetypical. We cleared the surface and unearthed a somehow existing solid brand structure, corresponding and evoking in our perspective, to the ethical, almost scientific and non-compromising attitude of Taf towards coffee.