Taf is a standard for coffee hedonists in Greece, known for its expertise and longterm experience in high quality coffee. Typical organization cannot be typical without coffee, that’s why it was a chance for us to redesign a range of Taf objects. Our approach was typical in the sense that we did not reinvent something from zero but rather we traveled back to zero; the archetypical. We cleared the surface and unearthed a somehow existing solid brand structure, corresponding and evoking in our perspective, to the ethical, almost scientific and non-compromising attitude of Taf towards coffee.
