"ELITE IN TRAFFIC" was a campaign organized by Buckner Romania Foundation and sponsored by Heineken for Communities Foundation. It was the continuation of "TOGETHER FOR A SAFER TRAFFIC" campaign. It's purpose was raising awarness among young people about responsible diriving in the traffic. The presentations where organized especially in schools, reaching out more than 1200 students.
Beside campaign and first aid presentations, the students could experience car crash tests through a special machine and could see drive test presentations.
The campaign rises the question: are we elite in the traffic? Are we polite at road intersections? Do I accord priority? Do I have patience if I got stucked in a traffic jam? All these questions are visualized as a question mark shaped street, with moving cards, motorcycles and bycicles on it, in the heart of the city.
The project included:
web presentation
posters
roll up banners
tshirts
