May. 2015
禾掌心｜Heart of the Grain
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概念
禾掌心｜Heart of the Grain
_
概念
最珍貴的米獻給最珍貴的你。
稻農年又一年用汗水灌溉的心血。
稻農年又一年用汗水灌溉的心血。
每一期插秧當日，他們合起掌心祈求順利豐收。
在每一次吃飯的時刻，我們合起掌心感謝他們的用心。
Heart of the Grain
Each rice grain we enjoy with our daily meal, is planted by those industrious (heart-working) farmers,
Each rice grain we enjoy with our daily meal, is planted by those industrious (heart-working) farmers,
who have been worrying about their crops would be destroyed when typhoon hit.
Each bite we take, is the fruit of painstaking labour of the farmer’s lifetime.
Each season of transplant rice seedling, they would put their palms together and pray for a plenteous harvest.
Each time we gather for a meal, we should put our palms together and appreciate their great devotion with all our heart.
Type design / 100x100 mm
Poster design / 216x105 mm
Extra Info.
Project : Ricever
Copywriter : Cher Shih
Logotype : Lu Pin-Xian
Poster : Lu Pin-Xian
Project : Ricever
Copywriter : Cher Shih
Logotype : Lu Pin-Xian
Poster : Lu Pin-Xian
