Cathrine Kullberg focuses on her nordic heritage, using materials like birch veneer and leather, and drawing inspiration from the norwegian forest in her cut-out motives. The visual identity is underlining the brand’s modest style by forming the logo in different ephemera. Included in the identity are point of sale material like a veneer display for Kullberg’s Christmas miniature lamps, and a backdrop for sales exhibitions. The backdrop shows a typical Norwegian forest and its hidden spirits. Product photos (7 and 8) by Chris Harrison.