Headcount is an employment agency. I created a refreshing identity with a new logo and suitable typeface. The company used a boring, bland looking blue as their signature color. I introduced a vibrant blue color that stands out. The color hints on Headcount being a digital agency and it makes the company appear more youthful and contemporary. The logo was created on a grid of overlapping circles. Headcount's goal is to bring people together and the circles represent these people. The grid is further used throughout the identity to create other elements and media like icons and brochure covers.