The brief was to brand a resort in Pulau Ubin island which offers a mordern Kampung experience.
Brand Story
Ubin Tenang is a theme resort where guests will get to stay in an open concept villa with wooden furnishing. Nested by the calm shores and lush greenery of the island, our guests can choose to stay in the Forest or Seaview Villas. The resort also offers a selection of Kampung culture activities for guests. The activities allow guests to understand the forgotten Kampung lifestyle and culture.
Pulau Ubin is a island surround by sea and tropical forest. The use of the handwriting typeface gives the brand a strong character, casual, welcoming, friendly and innocent. The choice of color represents the sea and greenery which is a perfect illustration for Ubin Island. It also brings out a peaceful and calm feel.
Secondary graphics are inspired by forest and sea. The graphics are applied to different themes of the resort.
Each poster has elements from both themes of Ubin Tenang Resort, to give you a peek of what the resort has to offer.
Guest can visit the website to find out more about Ubin Tenang Resort. The website provides a comprehensive guide to what the resort has to offer.
It serves as an important touch point with the guests as will have a clear understanding to what awaits them at the resort.
