Before designing their logo and stationary, I enjoyed photographing many of their performances in Charlottesville, shown below.
In their second expansion since 2007, new facilities are being built to accomodate their incredible progress. In order to simultaneously fundraise and celebrate this momentous occassion, a Hard Hat Gala was planned. I was called upon to create the invitation and promotional materials to market the event and location change.
The concept of "building a better ballet" was born. Dance doesn't just train children to stand up straight and spin in pretty circles, it helps build confidence, creativity and an appreciation for the arts. Even though the steps are executed with apparent ease and grace, incredible strength, dedication and passion are required to become a professional.
Opening this new location will help the Charlottesville Ballet enrich and uplift through training and performances. By building a better ballet, they are building a better community.