Sławomir Barcz's profile

O2 – new logo for the well-known Polish web platform

Branding
Design new logo for well-known Polish internet platform o2.pl. The new logo, as well as whole portal intelligently adapts to reality. O2 brand is positioned as a young, modern, dynamic, focused on the "here and now ". Molecular structure of oxygen highlights the ubiquity of the Internet. Little „2” evocative of the well-known notifications symbol from social media and mobile devices. The five-layer characteristic blend is like the shutter button on the camera. The new O2 as in a lens focuses everything worth on the web. It's like a drone flying in virtual reality and collecting the latest news from all corners of the world.
 
Highly commended in "Best rebrand of a digital property" category on TRANSFORM AWARD 2016 in London.
 
This project I've done as a member of BNA team.
logo book
O2 – new logo for the well-known Polish web platform
Published:

O2 – new logo for the well-known Polish web platform

Design new logo for well-known Polish internet platform o2.pl.

Published: