The brand we designed is intended to inspire the birth of a social coffee culture similar to Starbucks' . Its flagship store will be located in the departure area historic town center and public spaces in "Vila da Feira".
Our proposal aims to be iconic, with a sophisticated vibe that should be new but not too unfamiliar to the local market. We decided to stay away from the bright, stereotypical color palette commonly associated with village and instead went with purity tones blue and white. The monogram is almost everywhere, reassuring the consumer of the brand's permanence, as well as its comfortable and energizing friendship.