St. Valentine's 2015 - Guerrilla Marketing Campaign
This year, for Valentine’s Day, taking this ‘Love celebration’ day as the perfect excuse, 
we decided to make a self-initiated “Spread the Love” Project/ Campaign. 
 
For this campaign we have created and hand made 69 Love badges + tags with special messages in it,
(both in Portuguese and in English), and attached them to 69 baloons to ‘spread the love’ around the city.
 
Giving this special day, the main idea was to create the opportunity for people to give each other 
in a more spontaneous and genuin way, and trying to contradict the kind of compulsive consumption that 
this kind of celebrations normally generate. And because to love is to give, we have decided to do so...
 and create the opportunity for people to do exactly the same.
- Tags - 
- Making of - 
- Spreading the love - 
- Moments -
Um especial obrigado ao Armazém do Mercado
pela colaboração e pela ajuda na concretização deste projecto!
_____________________
 
A special thanks to Armazém do Mercado
for their collaboration and help!
St. Valentine's 2015 - Guerrilla Marketing Campaign
9
222
0
Published:

St. Valentine's 2015 - Guerrilla Marketing Campaign

This was a self-initiated project to spread some love.
9
222
0
Published:

Tools