Kris Ellis's profileMireia Marquez's profile

GTR Brand

Multiple Owners
•
GTR brand redesign
Creative director
Exporta Publishing & Events, 2015-

GTR is the world’s leading news source, publisher and event organiser for the global trade, commodity, export and supply chain finance industries, with offices in London and Singapore. The market-leading magazine Global Trade Review (GTR) is supported by conferences, workshops and networking events in over 25 locations around the world.
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
The suite of brand documents contains active hyperlinks enabling the reader to download further documents such as ad rates, sponsorship opportunities, ad specs and statistics documents. This enables the marketing team to track downloads of each of those additonal documents, giving them a better insight into the demographics of GTR's global audience. Pages from the media kit, brand guidelines and statistics kit, plus some house ads, are shown here.
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
Research told us that our audience tended to view our conference brochures only on screen as opposed to printing them out. This knowledge facilitated a change of format, switching our existing portrait brochures to landscape, in turn creating a new, more fluid brochure template with snippets of general information displayed alongside the conference programme throughout.
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
publishing magazine print branding brand guidelines Media Kit rebranding Events finance corporate
GTR Brand
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