The Elsie Whiteley Innovation Centre
Branding and interior signage
The Elsie Whiteley Innovation Centre is a renovated textile mill situated in Halifax, West Yorkshire - the very heart of the Pennines. The EWIC is home to many small and medium sized businesses - ranging from design and digital agencies through to recruitment, film production, health and local council.
Finding your way around this old mill can be quite a chore. Therefore, as part of their rebrand, I was asked introduce signage that led vistiors from reception to their intended destination.
The Elsie Whiteley Innovation Centre offers conferencing facilities for it's tenants and outside organisations - this includes fully equipped boardrooms at varying sizes to cater for any event. These event rooms have each been assigned a location name - taken from innovative 'hubs' from around the world. The plan is that each room will develop it's own individual identity - starting with an eye-catching wall mural and bespoke signage.