The Idea Academy in Tønder (in Danish: Idéakademiet Tønder) spots and brings together talented entrepreneurs who are either passionate about the idea of entrepreneurship or passionate about new ideas to further develop an existing business.
Their logo is designed with the typeface VIM designed by Santiago Moreno.
Like the Idea Academy it's bold, recognizable and unique in its details.
The Danish word for idea is idé. The design element in the visual identity
is inspired by the accent aigu above the letter “e” in the Danish version.
The accent aigu from different typefaces is scaled up in size to create a significant
visual universe throughout all communication material.
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