// Writer & Director
Identity Design & Website Design
Identity and Web Design for NYU Theater Director and Writer, Joe Salvatore. The slash was used as an element for the identity, as the artist is both a writer and director. The identity needed to reflect his ability to wear both the writer and director hat in his industry. The slash became a design element used on other pieces of collateral to signify this unification of his skills. The rebrand of the website focused on bringing a stronger digital presence to an artist who already had online reviews, blog posts, and videos. The goal of the site was integrating this diverse set of media to create an engaging digital presence showcasing the range of his skills and collaborations. The artist liked the approachability of the typeface Optima. Therefore Futura was selected as the web font for the identity, due to the circular, geometric sans serif that had the same approachability, but was more legible on the web.