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Challenge The Port Wine needs to move away from his ancient and ritualized nature and attract younger consumers, cosmopolitan, mainly through a "… Read More
Challenge The Port Wine needs to move away from his ancient and ritualized nature and attract younger consumers, cosmopolitan, mainly through a "refreshment" of image, showing thats it is versatile and as brand it adapts for nowadays. The main goal is to appeal to experimentation with new habits around the consumption of port wine, white and rosé. Read Less
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