This is a brand identity concept proposal for insurance brokers based in Northern Ireland called Dawson Whyte. Eagles have extraordinary vision. This concept of the eagle’s eye was adapted into the rebrand. Dawson Whyte’s employees have perceptive vision to find the best insurances for their customers.

A refined eagle was crafted and moulded into the “D” of Dawson, with an elongated beak to exhibit age and maturity, as the company has existed for over fifty years. There is prominent spacing around the shape of the eagle to isolate it from the rest of the “D” to maintain its form. Although a vast number of insurance companies use a navy blue colour palette due to psychological motives. For this reason navy blue was not used, to lessen the risk of appearing mediocre or generic.