Desire In A Bottle, a US based online retailer of perfumes and beauty products approached the sadhus to create their brand identity. The sadhus developed their Brand Identity, business cards and E-Commerce website as well. Their brief was simple, the logo should appeal to women and at the same time project sophistication and class.
The sadhus after long sessions of brainstorming finalized the concept of the logo which was received well by the client. The color RED used in the logo signifies passion and romance, the letter D within the heart signifies the desires that all men & women hold in their heart. The typography was kept simple to make it look sophisticated and classy.
