For three years, the CREATIVE REGION Linz & Upper Austria  has been promoting the prosperity of the creative economic development in Linz and Upper Austria, with much enthusiasm and a wide range of activities and events. MOOI had the pleasant task to make visible the momentum and public work done so far, in form of an informative, visually appealing and playfull book. , The scratch off area, hidden information (red reveal), sewed binding and logo-flipbook all contribute to the concept of creative work in applied form. The publication aims at ensuring the target audience is properly represented and given full credit for its key role in developing and implementing the company’s strategic approach.