Lexus Now
About
New cars have many sophisticated features to master, leaving drivers struggling to understand and adopt these technologies.
New cars have many sophisticated features to master, leaving drivers struggling to understand and adopt these technologies.
Goal
Lexus saw an opportunity to reinvent the car owner’s manual to enhance the new Lexus owner experience. By using a user-friendly app called Lexus Now, drivers gain access to simple and personalized how-to guides.
My Role
Concept Definition – UX Lead – UX Design – Visual Design
.
PROCESS / BRAINSTORM / SKETCH / USER FLOWS / NAVIGATION OPTIONS / WIREFRAMES
