Serving San Jose Convention & Visitor Bureau’s Team San Jose for 15 years, Daniel (Dan) Fenton possesses marketing expertise in the tourism and hospitality industries. Dan Fenton leverages his experience to lead Strategic Advisory Group as a partner, in which role he oversees large-scale projects, such as the City of Avondale, Arizona’s rebranding.
The following are reasons to rebrand a city.
Modernize an image. While cities have historical backgrounds worth sharing with local residents and tourists, it must remain relevant. Updating an outdated logo can attract visitors and encourage economic growth as well as establish a city as a hub for innovation.
Create a unique identity. City planners and marketers handling a rebrand should not focus solely on sharing traditional amenities that attract tourists. They also must highlight one-of-a-kind characteristics that can only be enjoyed by visiting their city. This helps define identity.
Foster local pride. Rebranding sheds light on positive changes happening in a city. Broadcasting good news and city progress helps local residents feel proud of where they live. As a result, they are more inclined to share their experiences with others, which draws more visitors.
The following are reasons to rebrand a city.
Modernize an image. While cities have historical backgrounds worth sharing with local residents and tourists, it must remain relevant. Updating an outdated logo can attract visitors and encourage economic growth as well as establish a city as a hub for innovation.
Create a unique identity. City planners and marketers handling a rebrand should not focus solely on sharing traditional amenities that attract tourists. They also must highlight one-of-a-kind characteristics that can only be enjoyed by visiting their city. This helps define identity.
Foster local pride. Rebranding sheds light on positive changes happening in a city. Broadcasting good news and city progress helps local residents feel proud of where they live. As a result, they are more inclined to share their experiences with others, which draws more visitors.
