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  • About

    About

    An European campaign for rare disease drug.
    Published:
 
 
 
 
 
–––––––   a drug slowing progression of
a rare genetic kidney disease.
 
 
 

Brand book
––––––––   inheriting Japanese logo
and two corporate colours.
 
 
 
 
 
 
 
 
 
 






Film
––––––––   together with Alex Telfer, who directed this short film,
we told the story of JINARC’s patient – Brenda de Konnick.
 


 






Website
––––––––   responsive website, tailoring the content and user journey
basing on few simple choices made at the start
.




 
 
 
 
 
 






Editorial
––––––––   following the film and online production a serie of ads,
specialist brouchures were designed.
.




 
 
 
 
 
 
 
 
 
 
 
 
 






Edetail apps
 
––––––––   editorial and interactive.
.