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    charity sector pro-bono work, brand ID concepting..
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Recycle4africa.org
charity sector Brand/ID work
The challenge for this project was to create a logo/brandmark that represents the re-purposing of all type of domestic electricals to rural African Communities - so, not just computers. The chosen design is the first one below ['smiling socket' concept], and a variant of it was finally used.

My advice to the client was to avoid the usual charity sector visual cliches, and place emphasis [and diginity] upon the 're-purposing' of items to 'developing' communities, as opposed to 'giving' to the 'africans' ...

cliches:
_african continent image
_babies with extended hands
_hands clasped together


* pro bono work.

http://wwrecylce4africa.org.uk