Carmen Moreno is a young and talented violinist who needed an identity to stand out in a competitive market where branding is practically inexistent. Carmen’s profile as an enthusiastic musician with a classic elegance informed the principle ‘classic contemporary’. The symbol integrates her initials within a design inspired by the flowing shapes of the violin scroll. The result is simple, elegant and highly memorable. The look & feel is solid and restrained, with occasional touches of vibrancy. Across all applications, classic elegance meets contemporary simplicity.