The non-profit social awareness campaign I chose for this project was The Wild Network.
It is a UK based organization that focuses on re-wilding childhood. Growing up and playing outdoors every day was such an important aspect to my childhood, and sadly, less children are motivated to go outside in today's society. I chose to focus on the phrase "Get Wild, Child" while incorporating
hand-drawn typography and illustrations.
These three posters would appear in classrooms as well as public libraries.
The journal's purpose would be to get kids excited about outdoor play by reawakening their imagination. Each page has a promt for the child to complete, all dealing with outdoor activities. Also included in the journal are a few DIY projects with steps.
