Objective
To create a menu card that is interesting enough for people to flip through. Usually people have their preferences clear in a bar, especially when it comes to alcohol. ‘first floor’ wanted to highlight their vast range of drinks through this menu card.
Idea
Full of stylised illustrations. This menu card not only gives one the options, it also presents real reasons to drink at ‘first floor’. It is a humourous take on the advantages of drinking, especially at ‘first floor’. Which is located at the first floor of a building. This giving one, a birds eye view of the duli. Life downstairs. One is transported physically and mentally to a better world.
Result
‘First floor’ reported a drastic change in people’s ordering pattern. Regulars demanded drinks and cocktails they had never had before. While sharing a few jokes on the lighter side of life, as presented in the card. In fact, we were told hat a few menu cards were flicked from the bar too!