Kenneth McAlinden's profile

“IRRESISTIBLES HERBAL TEA” Product Packaging and Ad

TOTAL TIME:     ~12 Hrs
 
PROCESS:
Pencil Sketches > Art Direction > Logo & Wordmark > Photography > Box Art > Copywriting > Magazine Ad
 
SOFTWARE:
Photoshop, Illustrator, InDesign
 
A re-branding project of Irresistible’s Camomile herbal tea featuring more relevant imagery and a new focus on calm emotional tones.
 
“IRRESISTIBLES HERBAL TEA” Product Packaging and Ad
Published:

“IRRESISTIBLES HERBAL TEA” Product Packaging and Ad

Contrasting with the previous product and box branding that featured no imagery and used combinations of black and red, the new art presents the Read More

Published: