Yellow Octopus 2011 Christmas Card Process
The End Is Near/A New Beginning Is Here
The End Is Near/A New Beginning Is Here
Human fascination for the end has been evident throughout time. Often it is linked to doom and gloom. We choose to suspend judgement and see 2012 with New Eyes.
Yellow Octopus(YO) took this 2011 transition to 2012 as opportunity to celebrate an end of its identity and to create a new one to reflect its growth after 14years of inspiration. We created a calendar that allowed us to explore the observer in us through new eyes. Finally to see opportunity rather than fatality.
Welcome as we birth of our new identity.
The process was simple:-
First we launched an EDM
And then we delivered by hand our Calendar accompanied with hand written personalised notes to each of our clients and friends.
Yellow Octopus(YO) took this 2011 transition to 2012 as opportunity to celebrate an end of its identity and to create a new one to reflect its growth after 14years of inspiration. We created a calendar that allowed us to explore the observer in us through new eyes. Finally to see opportunity rather than fatality.
Welcome as we birth of our new identity.
The process was simple:-
First we launched an EDM
And then we delivered by hand our Calendar accompanied with hand written personalised notes to each of our clients and friends.
