A cohesive brand package for PlayStation’s Paris Games Week. The creative execution was designed for use across video, static and print formats.
The concept takes the familiar and warps it in ways which seem surreal and mesmerising. International landscapes are interlinked through folds and patterns uniting the world through play.
All brand elements reflected the kaleidoscopic theme from video, graphic through to a custom typeface.
Super extended keynote screen gave the feeling of full immersion
Collaborated with Oliver Ruddick Art Director, Photography Nigal Raymond, Animation Kaye Cao
Completed for Sony Interactive Entertainment 2015
