E D U C A T I O N W I T H O U T I N TE R R U P T I O N
Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade,
because they are put to work. Having the mission to help underprivileged children to continue their education,
the non-profit international organization United Way asked us to create a PSA, in order to raise awareness about this problem.
I N S I G H T
Children who interrupt school have a much lower chance to recover and build a career.
I D E A
To interrupt school is to interrupt a career.
Every child is a potential adult with a successful career.But children who drop out of school, even just for a while,
will never fulfill their potential. To show the consequences of interrupting education, we took this idea into the future
by applying it to adult careers.
CD/AD: Bob Toma | GCD/CW: Mihaela Neatu | Director: Peter Kerek | Studio: Blitz Film Romania
