Greenpop Trees for Zambia Event Branding
Greenpop is a social enterprise involved in urban greening and reforestation projects throughout Sub-Saharan Africa. They plant trees in schools, communities, and deforested areas with the aim of spreading environmental awareness, uplifting under-greened communities, and combating climate change. For 3 weeks in July 2012, Greenpop hosted a reforestation and conservation education project in Livingstone, Zambia that has since become a yearly event.
K&i branded the ‘fully-booked’ launch for the 2012 Trees for Zambia campaign and designed various items inspiring volunteers involvement and creating awareness around the event. The printed material consisted of posters, a square half-fold brochure, ‘tree-ring’ tags, a donation card and banners for the Green Expo in Cape Town as well as for COP17 in Durban. Graphic elements such as Facebook profiles, Facebook dig (like) buttons, Twitter backgrounds, banners and email newsletters were also created to drive the event.
