Winning label design of the 5th Arcade Brewery’s Public Brew™ label design challenge. Southern Hopisphere is a big and bold Belgian Style IPA with a blend of aromatic and juicy hops (Wakatu, Summer, Vic Summer). Southern Hopisphere is currently being distributed throughout Chicagoland. My design was inspired by the Wakatu hops used in this IPA. Wakatu hops are native of New Zealand which is why I decided on dual Kiwi’s with traditional Maori tattoos.
The label was chosen over 60 other label submissions and is one of the coolest things that has happened in my art career to date. I’m honored and humbled to be in the company of so many great artists.