Nordica is a German subbrand of international capital group- IMS GROUP, which takes part for years now in creating Polish furniture scene. IMS Group portfolio consist of Polish and foreign brands, having large stake in furniture market with their soft and box furniture.  

Goal
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The task of image campaign was to introduce new furniture brand to Polish market. Main goal was to introduce the brand to potential buyers with a presentation of its key features and products.

Scope of work
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Phase of obtaining information: assumptions analysis, strategic goals analysis, business environment analysis;
Phase of building a brand’s strategy: defining basic elements of the brand communication strategy;
Phase of designing the base of the brand: brand design;
Phase of designing of materials: printed materials, multimedia, space, signage;
Phase of implementation of the brand: standardization, supervision over production.