Design Objective
Design an interactive storefront for the new Patagonia Common Threads Initiative which asks customers to pledge to reuse pre-loved Patagonia gear by selling it on eBay. The design should retain some of the Patagonia brand, such as photographic style and color palette. The Patagonia Common Threads Initiative asks its environmentally-conscious customers to Reduce, Reuse, Repair, Recycle & Reimagine old Patagonia gear.