Specification and project scope
Solight is a leading distributor of electro-accessories in the Central Europe. Its products are supplied in retail chains like Electro World, Alza.cz, Mironet, Datart, Tesco Stores, Makro and many more.
In the first phase our aim was to create the new design of packaging which would unify the whole brand, make it modern and catch the eye of the customer in a broad spectrum of competing products. After that we created an extensive product catalogue for the years 2015/2016 which is used by the sales representatives of the company.
Iconography
Key product features are communicated by icons which are situated in the front part of the packaging.
Redesign of packaging
On the background of the packaging design a decent texture of metal was used. Then we added visually interesting 3D wave element in which we encompassed the product itself. At the end we created two variants of packaging design.
Typography
For the typesetting geometric sans-serif font Exo was used. Drawing of font has a modern and technical feel.
Product catalogue and its elements
When creating a product catalogue we came out from the main visual element of 3D wave, which we created in previous projects. This element lists the various product categories. For each of them, we modeled and rendered unique waveform in which we then put the products themselves. For better orientation in the catalogue, we used the color of each category and pictogram.
