AD&D: V& Design Studio
Project: Romeo&Juliet Theatre Play Identity
Client: Integration Workshop
Project Year: Spring 2015
Project: Romeo&Juliet Theatre Play Identity
Client: Integration Workshop
Project Year: Spring 2015
William Shakespeare Romeo & Juliet
Visual Identity: Vjeko Sumic (V& Design Studio)
Directed by: Predrag Miki Manojlevic
Premiere: National Theatre in Belgrade (Main Stage 5th April 2015.)
The play is in Serbian and Albanian language mixed together along with the cast being half from Kosovo and Serbia. The idea for the poster is to juxtapose together the Serbian (Romeo i Julia) English (Romeo & Juliet) and Albanian (Romeo i Zhulieta) name of the play. The eye perceives different writing and is constantly in dynamic visual movement between the different signs. The design follows the interpretation of play conducted in two languages without translation.
About:
The play is conducted in Serbian and Albanian language mixed together (with no translation) along with the cast being half from Kosovo and Serbia. This has a double meaning because in the original play there are two rival Italian families (Capulets and Montagues), and in this interpretation are one Serbian and one Albanian families who have both loose a precious thing. Because of the current political situation with Serbia-Kosovo-Albania this is a major theme and this play tackles it completely.
Background:
The poster is a direct interpretation of the play meaning in the typographical sense. Because of the fact that mostly everybody in the world has heard of Romeo&Juliet in some sense, the design allows more freedom regarding the legibility of the headline, and with that in mind, the typographic illustration of the play name has been used in all materials later on. Wall banners, Program Cover, Facebook page promotion.
Portfolio: http://www.vsumic.com
