Brand Design Inspiration / Concept
The brand design of theLAB108 started from the origin of the brand naming "108".
"1" stands for the unification of mental health and physical health based on psychological realization.
"0" stands for the emptying and calming of the mind. Lastly,
"8" stands for the infinite beauty.
Inspired by such a meaning of "108", the brand identity is drawn as a stable column, lingering margin, and repeating straight and curved lines. The overall communication of the brand is drawn from the motif, the marbling expressing of infinite beauty and unification of mental and physical health.