Massimiliano Mucedda's profile

My Way Helps Students E-Stalk Their Parents For A Car

Massimiliano Mucedda
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On student.myway.be, they can choose one of five threats to persuade their loving parents. The originality of this campaign is partly based on Google’s DoubleClick creative, ad serving and media buying technologies. These tools allow the campaign to ‘gently stalk’ the parents on the web via banners using the names of both parent and child.
blackmail chantage Myway d'ieteren Emakina digital student parent car
blackmail chantage Myway d'ieteren Emakina digital student parent car
My Way Helps Students E-Stalk Their Parents For A Car
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Massimiliano Mucedda's profile

Owner

Massimiliano Mucedda's profile
Brussels, Belgium

Credits

Coriandre Baert's profile
Massimiliano Mucedda's profile

Project Made For

user's profile
EMMASSI

My Way Helps Students E-Stalk Their Parents For A Car

My Way, a D’Ieteren Group company, helps students gently ‘blackmail’ their parents into buying them a car. AGENCY: Emakina AD: Coriandre Baert C Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives