My Way Helps Students E-Stalk Their Parents For A Car
On student.myway.be, they can choose one of five threats to persuade their loving parents. The originality of this campaign is partly based on Google’s DoubleClick creative, ad serving and media buying technologies. These tools allow the campaign to ‘gently stalk’ the parents on the web via banners using the names of both parent and child.
My Way Helps Students E-Stalk Their Parents For A Car
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My Way Helps Students E-Stalk Their Parents For A Car

My Way, a D’Ieteren Group company, helps students gently ‘blackmail’ their parents into buying them a car. AGENCY: Emakina AD: Coriandre Baert C Read More
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