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    The identity with million faces. In 2018 Estonia will host the biggest choir music event - Europa Cantat. Estonia as a host country has a unique … Read More
    The identity with million faces. In 2018 Estonia will host the biggest choir music event - Europa Cantat. Estonia as a host country has a unique history with music - every Estonian is in one way or another connected to singing. We literally sang ourselves free (google “singing revolution” if you don't know the story). And since there are about million Estonians left in the world it means we have a million different ways to sing. The branding is made of those million singing faces, every one of them unique. We turned the zeros in 1 000 000 into singing face. This gives a level of personality to all the materials – from festival passes with your own illustrated face, choirs with their unique faces on T-shirts, customisable gifts, illustrations in festival catalogues etc. There are a million ways to use this identity. Graphic designer & illustrator: Andreas Roosson Art Director: Helene Vetik Copywriter & CD: Karl Saluveer Read Less
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