The municipality of Horsens wants to attract more citizens from other Danish cities.
From april to june of 2015 Superego completed a sensational campaign to get their attention.
Among other things we set up a shop in Aarhus, Jutland's biggest city, where Horsens gets - and wants - alot of new citizens from.
Superego also handed out 1.900 cups of coffee and scratch tickets to commuters at the train stations in Aarhus and Horsens.
They all won the message "move to Horsens", and they loved it!
Visit www.lidtrigere.dk
We gave out 100 new doormats to citizens of Aarhus.
Superego "lost" 1.500 keys with campaign key chains in the central parts of Aarhus.
We set up a one page website that instructed people to go to our store with the key.
The ones that fit in our mail box were awarded with gift cards to shopping in Horsens.
