In 2014, my team and I won 1st place in the Collegiate Effie competition for the integrated marketing campaign we created for U by Kotex. After researching the target market through focus groups and an interview with with a nursing professor on woman's health, we decided to create a campaign around a very edgy tagline to fit with U by Kotex's brand image of being bold, honest and empowering. We submitted our entry kit and were selected as finalists. This was the PowerPoint and campaign entry video we put together for our presentation in New York City with U by Kotex brand representatives.