Objectives: awareness, promotion and education around a relatively new action sport. Ongoing branding for this included identity redesign, three annual catalogs, ad campaigns, direct mail, trade show, posters, packaging and sales kit. B2B & B2C deliverables reinforced the lifestyle of mountainboarding, while also showing ski resorts the ROI benefits of mountainboard rentals in the off-season.

My role: concept, design, digital illustration and production.