Corporate Identity, Branding Development, Brand Positioning
The project was initially to create a logo identity for a startup big data company. As the company grows, it required a complete branding from identity project all the way to corporate collateral and every branding aspect of the company. Datameer comes from two words of data and meer. In German, "meer" has the meaning lake or ocean which is visually represented by the wave shapes.
The new identity positions the company as a leader and innovative big data company. Now, Datameer is the only proven big data insights platform that quickly transforms businesses into agile, insights-driven organizations. Datameer provides an intuitive platform for fluid data discovery that reveals insights faster.
Datameer is the Best Data Discovery Product 2014 based on GigaOm Analyst Research, as well as appeared in Fast Company Magazine as "Most Innovative Big Data Companies 2013”