THE GROUCH & ELIGH | SAY G&E CAMPAIGN
IDENTITY & TOUR DESIGN FOR ALBUM
IDENTITY & TOUR DESIGN FOR ALBUM
This is cd artwork and tour design of 2 members of the Living Legends crew, composed of eight hip hop artists from California. A Grouch & Eligh lockup was designed for first read, and the illustrations were rendered along with a custom GE monogram. A cool fun palette was chosen to go with a custom repeat along with some art deco inspired detailing. An intense program included consistency across all media including stage backdrops, posters, flyers, laminates, track singles, animated gifs and merchandise.
