CANNES
Young Lion Competition
2015 Cannes Young Lion Competition Regional Brief (Lagos, Nigeria)
BACKGROUND
Amnesty international is thr world's largest and best-known human rights organisation. Deaspite being the most trusted human right organisation, awareness, image and visual identity vary amongst the worldwide sections and structures. Our jobe is to unite the movement behind a strong brand message.
OBJECTIVE
We like to inspire the wider publicand get them reall excited and optimistic about activism for human rights. We'd like to empower people to join in the change. This is the heart of Amnesty's work.
KEY MESSAGE
We give ordinary people extraordinary power to right the in the world.
WINNER